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User Generated Content is 9.8x more Impactful than Influencer Content

Social Media Influencers

User Generated Content is 9.8x more impactful than Influencer Content

In a recent report Stackla surveyed 1,590 consumers and 150 B2C marketers from the U.S., UK and Australia. The research gained insights and understanding around the types of content consumers are creating and referencing, and how they are influenced by various buying experiences.

Some of the reports key finding are:

Its seems like there is even more power to the people now.

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