Qualcomm has announced some noteworthy brand updates to its Snapdragon chips in attempt to shift away from the 3-digit numbering system it’s been using for years.
For more than a decade, Snapdragon Platforms have been delivering some truly innovative technology. With there now being over 2 billion Snapdragon device users across the globe, Qualcomm realizes that as their audience and affinity grows, Snapdragon will be at the heart of more devices than ever before. As such, the brand has decided to apply some creative thinking to the mix by giving Snapdragon the room for growth it deserves.
What Exactly Will Be Changing?
From logo to product badge designs and more, Qualcomm has introduced some bold changes to their visual system. Here’s what exactly is changing:
- The Qualcomm and Snapdragon brands will now be separate. Going forward, Snapdragon will be a standalone product brand with specific ties to the Qualcomm brand where appropriate.
- New representative colors have been introduced including Midnight, Gunmetal, Nickel, Snapdragon Red, and Gold.
- The iconic “fireball” will gain new prominence and manifest itself in new visual assets and other creative executions.
- A new simplified and consistent naming structure for Qualcomm’s platforms makes it easier for customers to discover and choose devices powered by Snapdragon. This means the brand’s mobile platforms will transition to a single-digit series and generation number, aligning with other product categories — starting with the newest flagship Snapdragon 8-series platform.
- Across the brand’s portfolio, gold will now be used to represent only their premium-tier products.
- 5G has become ubiquitous across the Snapdragon Portfolio eliminating the need to call it out specifically on assets. Moving forward, with Snapdragon connected platforms, 5G will be a given.
- With all of the above, badges have been redesigned with a cleaner, modern, straightforward look and feel.
- Qualcomm’s automotive portfolio is now 100 percent Snapdragon branded at the platform and experience layer level e.g., Snapdragon Ride Platform and Snapdragon Digital Chassis.
As said by Qualcomm:
“We’ve entered a new era for our Snapdragon brand, which will always stand for premium performance. And we’ll continue to build upon the brand as we do our technology, rising beyond the expectations of consumers and creating the premium experiences they deserve.”