Google has finally launched the Google Analytics 4 training program and certification on Skillshop. If you’ve been looking to take your knowledge to the next level and get your industry-recognised badge to show your insight, this course is for you.
As said by Google:
“Showcase your ability to use Google Analytics 4 to gain valuable insights and make marketing decisions. Certified users will demonstrate an understanding of Google Analytics, including how to set up and structure a property, and use various reporting tools and features.”
The new Google Analytics 4 certification includes 3 main sections:
1. Use Google Analytics to Meet Your Business Objectives
In this section, you will learn about how the latest generation of Google Analytics can take your measurement strategy to the next level. An overview of this section is as follows:
- Setting up Google Analytics 4 using best practices
- Practicing with the GA4 demo account
- Learning how to navigate the Analytics interface
- Getting hands-on with explorations in Analytics
- Choose your account and property setting
- Post-Self Assessment
2. Measure Your Marketing with Google Analytics
The second section in the GA4 certification course will help you find out how GA4 can give you the insights you need to meet your marketing objectives. You will learn key measurement features in Google Analytics 4 that can show the effectiveness of your marketing efforts and help you get more return. This section includes:
- A pre-learning survey
- Practicing with the GA4 demo account
- Becoming familiar with marketing data in GA4
- Post-Learning survey
3. Go Further with Your Google Analytics Data
This section is all about finding out how you can control the data you collect, combine data from other sources, and learn about your options if you need enterprise Analytics features. It includes:
- A pre-learning survey
- Combining business data in Google Analytics
- Connecting GA4 with other tools
- Exporting Google Analytics data to BigQuery
- Getting enterprise features with Analytics 360
- Post-learning survey
Last but not least, the course includes a Google Analytics 4 assessment. Upon successful completion of the assessment, you will earn a Google Analytics 4 certification. The entire course should take about 4.6hrs to complete.