Keeping up with the ever-changing algorithms of search engines is a challenge every SEO can attest to. Although headaches from seasonal core algorithm updates are unavoidable, there are some aspects of SEO you have full control over – one in particular is the content on your website.
Ever heard the saying “readability ranks”? In a nutshell, it means that well-written copy improves the user experience. Sure, a strong SEO strategy along with tip-top technical SEO is essential, but SEO copywriting is an extremely powerful aspect of every SEO strategy that should not be underestimated.
Let’s take a look at what SEO copywriting is, and how investing in it can help your business grow from strength-to-strength.
What is SEO copywriting?
SEO copywriting is the process of creating compelling, useful and valuable web content that focuses on specific keywords. Search engines prioritise content that serves users, and this is the exact purpose of SEO copywriting.
Often confused with content writing, copywriting is distinguished primarily by its purpose. Content writing serves the purpose of educating and/or entertaining while copywriting is designed to persuade.
Why invest in SEO copywriting?
If growing your business is on the cards, SEO copywriting is a quintessential to achieving this growth. Here are three undeniable benefits of SEO copywriting.
#1: Drive traffic to your website
Strategically structured and well-written content is a major driving factor in your website’s search engine rankings. The higher your rankings, the more organic traffic your website receives from search engines.
An SEO copywriter will carefully craft content for your website and external sites based on your business objectives and search data.
#2: Increase Conversion Rate
Your web pages should be optimised for search engines. But, what many people forget is that content should also be written for consumers, given the fact that they’re responsible for taking action on your site.
SEO copywriting laces your web pages full of powerful and persuasive copy that keeps readers engaged and urges them to convert.
#3: Enhance Landing Pages
If you’re spending a pretty penny sending people to your website via paid campaigns with no fruition in generating leads, chances are your landing pages are sub-optimised.
An SEO copywriter will use the latest and greatest tactics to develop remarkable landing pages that encourage users to click in all the right places.
