How to Get Backlinks for SEO

Good backlinks are a vital component of SEO. If the correct formula is followed, you can improve your website’s authority and search visibility.

However, it’s important to keep in mind that low-quality, spammy backlinks can do your site more harm than good.

Now that we’ve gotten that out of the way, let’s cover 4 ways to get quality backlinks, regardless of what vertical your business operates in.

#1: The Broken-Link Building Technique

One of the most effective link building techniques is the broken-link building method. This technique involves contacting web admins of other websites to report broken externally pointing links. When doing this, you will provide a recommendation of other websites where that broken link can point to.

Obviously, you will want to mention and recommend your own website for this purpose. If you find a website with a broken link in your vertical, but you do not yet have that content available, create it and then reach out to the web admins of that website.

#2: Digital PR

Ever heard the saying “SEO is the new PR”? Well it bears true for many reasons and one of the main contributing factors is the aspect of link building. Why? Bevause it involves a lot of PR to reap in those quality backlinks.

In this sense, digital PR involves creating linkable assets and promoting them to publications and journalists. Some examples of these linkable assets are:

  • Visuals
  • Infographics
  • Long-form guides
  • Data-driven studies

#3: Get interviewed

One of the tougher methods of link building but still a very viable avenue is through online interviews. Once you have become an authority figure in your niche, you will naturally receive a few interview invitations. The findings of these interviews are often published via articles which include links. As mentioned, this is a longer-term approach to link building that could take a few years to get right.

#4: Online Business Directories

Online business directories boast an array of benefits. Essentially, they are the new-age yellow pages that come with the added benefit of improving SEO and brand visibility.

Some free online directories, such as Buzz Lab, offer follow links. However, not all directories are created equal ,and many will require payment or a reciprocal link in exchange for a follow backlink.

So, there we have it. Now that you’re armed with the knowledge of how to build backlinks for SEO, it’s time to get out there and starting building some solid backlinks.

Social Snack Bar
Social Snack Bar
Social Snack Bar aims to provide news and information about Marketing, Media and Communications in South Africa.

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