Digital Download Landscape, 2022 In Review

Living in the social media age, an essential indicator for understanding what’s going on around the world is what apps are being installed. According to Apptopia, 2022 was the year with the most downloaded applications in the globe.

It is crucial to note, however, that having the most installs does not imply having the greatest income. Some of the highest-earning games, such as Clash of Clans, do not rank in the top ten in terms of downloads but are constantly top earners.

Top 10 most-downloaded apps globally:

TikTok672 000,000
Instagram548 000,000
WhatsApp424 000,000
CapCut357 000,000
Snapchat330 000,000
Telegram315 000,000
Subway Surfers304 000,000
Facebook298 000,000
Fall Guys254 000,000
Spotify238 000,000

What we’re seeing is proof of major shifts in the device ecosystem, where consumers spend their time on their mobile devices, in comparison to previous years.

Significant change was also seen in E-commerce.

Top 10 most popular shopping apps worldwide:

SHEIN229 000,000
Meesho220 000,000
Shopee323 000,000
Amazon.com195 000,000
Shopsy135 000,000
Flipkart112 000,000
Pinduoduo79 000,000
Alibaba66 000,000
Lazado64 000,000
Mercado Libre58 000,000

SHEIN, with 229,000,000 installs globally, was the most downloaded shopping app. Pinduoduo was a new Chinese company that made it to the top eight despite only being available for less than half of a year.

The 10 top-rated games in terms of downloads worldwide

Subway Surfers304 000,000
Fall Guys254 000,000
Roblox208 000,000
Candy Crush Saga138 000,000
Race Master 3D128 000,000
8 Ball Pool120 000,000
FIFA Mobile112 000,000
Merge & Flight110 000,000
Garena Fire Free109 000,000
Bridge Race107 000,000

There are games aplenty on Google Play and the App Store. Surprisingly, the top 10 top games indicate that a substantial number of these top games are rather old (Candy Crush Saga and Subway Surfers have been around for nearly ten years), which is an unexpected finding for mobile apps.

Apptopia’s data comes from installs of iOS App Store and Google Play, but it does not take into account Android installations in China. Apptopia for “over the 9 years, have ethically sourced data without relying on panel data. ”This data comes from combining the analytics from over 125 000 apps with their advanced models to provide their reliable estimated data on more than 7 million apps.

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