There has been a surge in the usage of online advertising amongst smaller businesses since 2020 as the pandemic highlighted the advantages of working remotely while still providing products and services. With that, smaller organisations saw the opportunity to get into online advertising. One prime example being Google Search.
Google search is a paid online advertising program used to reach people who may be interested in the products and services that you or your business may have to offer.
There are several benefits to using Google Search for you small business:
- You get the ability to generate paid traffic creating awareness for your brand.
- You gain quicker results than that of SEO.
- You get the ability to target audience within your niche.
- Interactions with your website can generate conversions.
It is highly recommended that you use Google search for your small business to gain traffic for your site, particularly when you’re starting off. As you gain more traction, you can invest more into organic traffic.
