SPAR has just launched a campaign on YouTube promoting their SPAR2U delivery service. The campaign consists of three videos with the main message highlighting how their delivery service helps save the day in a variety of different situations.
But what exactly is SPAR2U? Let’s take a look.
What is SPAR2U?
SPAR2U is SPAR’s grocery delivery service. The app allows you to order your groceries, cleaning products, pet products, and much more from the comfort of your own home, or wherever you are situated at that time. With a click of a button, you will be able to receive your goods right to your door.
At work and forgotten your lunch? SPAR2U can deliver your favourite local products, from your favourite local SPAR to you.
The standout features of the app are:
- Accessibility.
- Convenience.
- Personalisation.
With SPAR2U, SPAR has placed focus on getting what you need, when you need it. And their new campaigns highlight just that.
SPAR’s saving the day campaign
SPAR’s new campaign aims to associate a sense of reliability, convenience, and accessibility with SPAR2U’s delivery service.
There are three videos that make up the campaign:
1st Video:
Mom wakes up late for work and stresses about getting both her daughter and her ready on time.
Forgetting to get her daughter’s lunch ready, she is relieved when the SPAR2U delivery man shows up with cupcakes for the daughter and coffee for her.
2nd Video:
In this video a man is enjoying a beer over a braai. A guy invites people over and he needs to think of something quick to feed all these people. The SPAR2U delivery man appears to once again save the day.
3rd Video:
A woman’s spa day is interrupted by a phone call from her mom reminding her of her birthday. She needs to get something quickly to show that she had not forgotten her mother’s birthday. The SPAR2U delivery man saves the day, again.
How to get started
Looking to get started with SPAR2U online shopping? You can easily do so in six simple steps: .
- Download the App.
- Create or Log into an account.
- Select a SPAR store on the map.
- Add items to your cart.
- Select preferred delivery time slot.
- Track your order.
Final Thoughts
The SPAR2U app offers a convenient, accessible, and personalized way of getting goods to your doorstep. SPAR manages to do this while keeping the environmental impact of their delivery service in mind, making it a sustainable delivery service too.
These benefits are highlighted in their campaign, as people who needed a quick solution were saved by the SPAR2U delivery man.
