Public Relations is Far More than just Media Releases

“Variety is the very spice of life, that gives it all its flavour”
William Cowper – 18th Century English poet.

Is Public Relations all about Press Releases and Press Conferences? No! This is one of the biggest myths about Public Relations. Nothing could be further from the truth

Public Relations is far more than just issuing media releases. It is extremely diverse – that is what makes the profession so exciting and appealing! No two days are the same, no two projects are the same, no two clients are the same, no two campaigns are the same.

While press releases are a major part of public relations tactics, it is just one facet of PR. At their core, Business-to-Business PR professionals aim to boost and reinforce a brand’s image and credibility.

Beyond crafting a strategy and media relations, PR professionals also help with:

  • Reputation management
  • Crisis management
  • Social media strategy
  • Product launches
  • Speaking engagements
  • Influencer relations
  • Thought leadership strategy
  • Awards and Events
  • Content marketing

Your Public Relations partner should be a strategic partner as your business grows and develops. Use their diverse expertise for brand success!

Catherine Editor

 

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