People are tired of old tactics: 86% of people watching skip TV advertisements. 44% of direct mail is never opened. 91% of email users have unsubscribed from a company email that they had previously opted into.
There is a perception that small companies cannot afford public relations – that PR is something only big businesses can afford. Well, here are some recent statistics that show the value of public relations – and how you can leverage these:
- 92% of Business-to-Business buyers want content with more input from industry thought leaders. This means that customers and clients want to hear from you. From your thoughts on current events to
industry trends, customers want your inputs! Writing articles or opinion pieces is important.
- 80% of business decision-makers prefer to get company information in a series of articles, not from an advert. Adverts can sometimes be too pushy. Articles enjoy better credibility and are trusted more.
- 70% of consumers prefer getting to know a company via articles, rather than through adverts. Customers want to know the people behind the brand, their thoughts and opinions
So build in Public Relations, publicity, media and events into your TO DO list for your company. PR with a Plan!!