How to Use Visual Communication to Make a Real Impact

If your communication and public relations campaigns do not include a visual component, you’re losing a huge chunk of your potential audience. And therefore you could be losing business….

This fact is confirmed in visual content engine Stackla’s 2019 report titled “Bridging the Gap: Consumer and Marketer Perspectives on Content in the Digital Age”. According to the report, 68% of marketers say images are the most important type of content, closely followed by videos (57%) and ephemeral content (39%), with written blogs trailing behind at 20%.

People are more visual than ever in their communication — think emojis, GIFs, and video calling. So it’s unsurprising that this applies to business-to-business public relations and communication.

Consider this fact: People process visuals 60,000 times faster than they process text. Add to this the fact that 65% of people today are visual learners, and that colour visuals increase readership of a piece of content by a whopping 80%. It’s no wonder that visuals are one of the fastest growing communication trends in recent years!

What kinds of eye-popping visuals can you use in your communication and public relations programmes and other content? Here’s just a few examples of how you can get more visual – use:

  • Blog images
  • Graph or charts
  • Infographics
  • Videos
  • Product demos
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