In a step towards smarter mobile experiences, Samsung has begun integrating Google’s Gemini AI into its Galaxy devices—starting with the Galaxy S24 series.
What Is Gemini AI?
Gemini AI is Google’s next-generation multimodal large language model (LLM) and the successor to Bard. Designed to understand and generate text, images, audio, and code, Gemini is built to power advanced reasoning, contextual understanding, and real-time interactions across platforms.
How Samsung Is Using Gemini AI
Samsung has embedded Gemini AI features into the Galaxy S24, S24+, and S24 Ultra as part of its new Galaxy AI suite. The integration serves both on-device and cloud-based capabilities, with a special emphasis on productivity, creativity, and language translation. This includes:
- Live Translate: Real-time phone call translation, powered by Gemini AI, enables seamless communication across languages.
- Chat Assist & Text Summarisation: Gemini helps users craft and translate messages, emails, and social posts with natural-sounding tone and clarity.
- Generative Edit: Using AI, users can manipulate photos—removing objects, changing backgrounds, or filling gaps with context-aware accuracy.
- Note Assist: In Samsung Notes, Gemini AI generates summaries, formats meeting notes, and organizes content.
- Circle to Search (with Google): Users can draw a circle around anything on-screen to instantly get AI-powered search results—no switching apps needed.
Why This Partnership Matters
This collaboration reflects a strategic partnership between two tech giants: Samsung gains access to cutting-edge AI capabilities without having to build all the infrastructure from scratch, while Google extends the reach of Gemini.
It’s also a response to growing competition from Apple, Microsoft, and other device and OS providers—all using to AI-enable their ecosystems. By offering both on-device AI (for privacy and speed) and cloud-based AI (for power and scale), Samsung is giving users the best of both worlds.
Local Relevance: What It Means for South African Users
Samsung Galaxy S24 users in South Africa can already explore features like voice call translation, which is particularly useful in a multilingual market. AI-powered productivity tools also cater well to professionals, students, and creators working in mobile-first environments.
As Samsung rolls out more AI features regionally, local language support and enhancements for apps like Notes and Messages are expected to grow.
Looking Ahead
Samsung’s partnership with Google Gemini is just the beginning. The company has announced plans to expand AI to other devices—foldables, tablets, laptops, and even wearables—ushering in what it calls the “AI Phone” era.
With Gemini AI under the hood, your next Samsung device won’t just be smart—it’ll be intelligently helpful.
