Growing Agency Rides Away with Trek Bicycles SA Account

Disruptive creative agency IMS, has won the local advertising account for global bike and cycling product manufacturer and distributor Trek Bicycles SA.

From its humble beginnings in 1976, building steel bike frames in a Wisconsin, USA barn, Trek Bicycles is today a leader in the multi-billion dollar global cycling market.

Leyat Regev, Trek Bicycle SA’s Marketing Manager said: “We were looking for a creative agency that could follow a brief and add a lot of value at the same time – IMS delivered on both of these.”  Brand knowledge and understanding were also key. “IMS had also done extensive research on our brand and has an excellent understanding of it.  The fact that (some of) their team members are avid cyclists sealed the deal!”

Commenting on the new account, IMS Chief Disruptor Francois Vorster said: “This win is very special for us, as we are a team of buoyant creatives who just love building brands! We are excited to be working with this global brand and doing what we do best – unleashing some amazing!”

“The fact that many of the team are cycling enthusiasts is a lucky coincidence and we look forward to an exciting on and off-road journey that delivers for the brand across all media platforms,” concluded Vorster

About IMS:

Based in Fourways, Johannesburg, IMS is a creative ad agency, firmly rooted in Digital. The agency offers strategy, website development, creative development, and media services. IMS builds brands and drives sales by mixing traditional and unique channels to deliver the best message to the right people at a time when they are ready to be influenced or to buy.

The Trek/IMS team including Leyat Regev, Trek Bicycle SA’s Marketing Manager (back row, second from left) and Francois Vorster, Chief Disruptor at IM (back row, fourth from left).

Catherine Editor

 

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