We have used some insights from 20th Century Fox which have helped build these approaches you can try:
1. Tease, amplify, echo – Seed an idea to intrigue your audience, amplify it to offer a deeper experience, and echo to remind your audience or spur action.
2. The conditional miniseries – Break your story into thematic chapters told over time.
3. The direct shot – Stick to one concept, communicated in different ways
If you can use one or all 3 of these methods to create your content, you might just see an uplift in your advert KPI’s. We would love to know what you think or better yet, what your results were.
https://www.thinkwithgoogle.com/advertising-channels/video/consumer-behavior-storytelling/
