Why outdoor is still an effective channel

Francois Vorster, the Chief Disruptor from IMS discusses the effectiveness of outdoor and how it may be best used to build brand love, drive growth and increase awareness.
Francois Vorster
I am a person who can ask the right questions, make decisions, and take action - complex or simple, quantitative or qualitative, corporate or SMME, strategic or tactical, high-tech or low-tech.

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