Well, that sucks – Dyson terminates Electric Car

Dyson has announced that they are terminating their electric car project; yes, the same Dyson that makes vacuum cleaners and fans.

“The Dyson automotive team has developed a fantastic car: they have been ingenious in their approach while remaining faithful to our philosophies, however, though we have tried very hard throughout the development process we simply can no longer see a way to make it commercially viable.”

James Dyson in an all-staff email

Dyson originally planned to release their electric vehicle in 2020 but pushed it back to 2021 when he announced that they would be building a manufacturing plant in Singapore.

What are the plans for the future? Dyson says that his company will “concentrate on the formidable task of manufacturing solid-state batteries” as well as other “fundamental” technologies like vision systems, robotics, machine learning, and AI.

Milan Badal
I specialise in online marketing with extensive experience in the digital field of, web development and SEO (SEM, Content Management, technical). Skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing campaigns - I have an established record of developing strategic project plans and marketing strategies for various clients.

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