“Apes together strong” is one of the mottoes of Reddit’s r/WallStreetBets community. Now, members of the financial subreddit are making good on one of their favorite memes by donating hundreds of thousands of dollars to charities supporting gorillas in the wild.
The most prominent recipient of the redditors’ generosity is the Dian Fossey Gorilla Fund, whose president and CEO Tara Stoinski describes it as “the world’s largest and longest running organization that is fully dedicated to gorilla conservation.”
The fund has so far received more than $350,000 in donations, according to a report from BBC News, with redditors adopting approximately 3,500 endangered gorillas in six days. For comparison, the charity says it usually registers 20 adoptions in a typical weekend.