Have you been noticing a decrease in your follower count? And can’t quite put your finger on the reason why?
There are some common reasons why people may unfollow you. The good news is, all of these things have actionable items you can pursue to turn things around, but we’ll have a look at that just now.
Summarised, here are some reasons why we may be being unfollowed on the Twitter streets:
- You don’t post often enough
- You post too often
- You only post ads/sales
- You never respond
- You’re boring
- Someone else does what you do, better
- Your positing quality has taken a dive
Take a look at the infographic below for more detail:
Now that you know the potential why behind the dropping off of your followers, let’s take a quick look at some things you can do to slow that down, and possibly even reverse it.
How to stop losing (and start gaining) followers
We all want a large following on Twitter. Growth signifies success and a high number of Twitter followers is more than just a popularity vote. A large following helps your business build credibility and create trust amongst your potential customers.
Here are some tips to help you stop losing followers, and start organically growing your follower base:
- Share relevant information
- Post visual content
- Tweet consistently (but not too consistently)
- Interact and respond
- Focus on quality
- Don’t be too ‘salesy’
At the end of the day, Twitter is a social platform. Don’t bombard your followers with reams of sales-driven content. Aim to educate and interact. Demonstrate thought leadership and experiment.