If you’re considering LinkedIn advertising as part of your digital marketing efforts, there’s no better way to get started than with LinkedIn’s new mini guide to its ad targeting options.
Creating and publishing quality content is great, but if you’re not matching your ideal marketing message to the right people at the crucial decision-making moment, you’re missing out on a huge opportunity. LinkedIn understands this, and have therefore created a quick-start tutorial with visual guides.
The 14-page mini-overview of LinkedIn’s various ad and audience targeting options provide a sure-fire way of adding some deeper dimension to your LinkedIn marketing strategy by providing context and assistance around ad targeting.
The guide provides users with a neat summary of how to get started with LinkedIn Ads Campaign Manager, complete with an overview of the Audience Selection tools available:
To help users and marketers understand more about targeting options, the tutorial also provides explainers on each available targeting option, with notes on audience size estimations for campaigns:
If you’ve been looking for some basic guidance to LinkedIn campaigns, or simply a refresher, this handy overview is a welcomed reminder on how to make the most of LinkedIn’s various ad and targeting options.