WhatsApp Begins Testing In-App Business Directory

WhatsApp has begun testing a new business directory within the app that allows users to find local services and businesses with a presence on the app.

WhatsApp Business Directory

In the image above, the new option will enable users to select ‘Businesses Nearby’, which will render a list of active business profiles in the app. When users tap through on a listed business, they will be able to view the businesses full profile where showcased products will be listed.

WhatsApp Business Directory

According to WhatsApp, the new test will include thousands of businesses in different categories such as:

  • Food
  • Retail
  • Local services

Although the test is being implemented in Brazil, India and Indonesia are next up on the list for expansion in the future.

It’s important to note that Facebook’s VP of business messaging, Matt Idema, did not rule out the possibility that WhatsApp could introduce in-app ads in the future.

“There’s definitely a route on ads, which is Facebook’s core business model, that over the long term I think in some form or another will be part of the business model for WhatsApp.” -Idema

Social Snack Bar
Social Snack Bar
Social Snack Bar aims to provide news and information about Marketing, Media and Communications in South Africa.

Related Articles


Latest Articles