There’s no doubt that sponsored content is a powerful way to reach and build long lasting relationships with professionals on LinkedIn. But, how do you make the most of your campaigns to give your brand the best chance of digital success?
LinkedIn has published an infographic that highlights how marketers can make the most out of its advertising tools for different objectives.
The infographic outlines which ad elements should be considered in different approaches, as well as targeting and presentation options that should be considered for each campaign type. LinkedIn was also kind enough to include tips on how the platform’s ad tools can be used to forge a more effective marketing approach.
Last but not least, there are also some ‘Pro Tips’ to help marketers get thinking on how they can hone in on their LinkedIn ads.
It’s worth noting that LinkedIn flags a coming option to include multiple ad formats in a single campaign.
Take a look at the infographic below:
How to Design Full-Funnel Marketing Experiences on LinkedIn
