The social news aggregation, web content rating, and discussion website is aiming to provide a deeper level of insight into key content trends on its platform through a new 20-page report.
With many people turning to Reddit to make decisions about the future, the platform has become home to over 100,000 communities where people are connected by interests. As such, the platform has decided to compile a report that highlights key shifts in interest that may deem rather valuable to marketers.
As said by Reddit:
“Reddit is a cultural radar. Communities regularly signal trends and shifts in cultural phenomena, we just have to know what to look for.
With Reddit Radar, we’ll do the hard work of detecting early signals indicative of larger shifts in culture so you don’t have to. Look out for brand considerations throughout this report for strategic ways to tap into what’s trending on Reddit and the world at large. We look forward to helping your brand uncover today’s trends that will spark tomorrow’s culture.”
4 Key Pandemic-Inspired Trends
The report identifies 4 main trends that are predicated to become deeper embedded cultural shifts going forward:
- Mental Management – This trend looks at the rising discussion around hobbies that people take up as a form of stress relief. It goes into detail about how brands can contribute to the experience of completing a hobby challenge in the quest of adding value to what consumers care about.
- The Romanticized Life – During the pandemic, many businesses adopted a work from home approach. This shift prompted many people to reconsider their current lifestyle, and how they want to live. With more free time, Redditors are re-evaluating their priorities, and pursuing lifestyles that might have eluded them in their pre-pandemic lives.
- Revitalised Residencies – In a not too dissimilar fashion from the previous trend, more time being spent at home has resulted in more people re-assessing their home set-up, and how they can improve their living space. In addition to revamping their current spaces, people are enhancing their in-home experiences by learning new skills.
- Cognizant Consumption – Last but not least, lockdown, and the plummeted air pollution, has prompted a renewed focus on our environmental impact. People are becoming increasingly aware of their environmental impact. According to the trends report, 58% of people now make a point to lower their consumption in respect of sustainability.
Each of the key pandemic-inspired trends include insights into the related discussion rises seen by the platform:
And some important brand considerations:
To help marketers join in on the discussion and appeal to what makes their audience tick, the trend insights report includes a list of key subreddits:
While Reddit doesn’t necessarily sport the same levels of usage as larger platforms, there are some valuable insights and pointers here. Even if you don’t use Reddit much, the platform is highly influential and has secured its spot as a valuable place where thoughtful discussions around a range of topics occur.
