Snapchat has recently launched a new certification course focusing on ad optimisation. The course, which lives on the Snap Focus education platform, provides marketers with a pathway to build their Snap Ads expertise and showcase their proficiency of the platform in an official capacity.
As said by Snapchat:
“Snapchat Ads Manager Optimization is a five-course certification path designed to help media planners, buyers, and strategists report on and optimize for full-funnel results on Snapchat. By the end of this course, you’ll have gained a deeper understanding of the tools and resources available to report and measure campaign performance as well as how to apply those learnings to optimize and improve campaign results.”
Snap’s newly introduced course delves deeper into how marketers can maximise their results through a structured program that is divided into five specific elements:
- Visualise Campaign Data
- Troubleshoot Campaign Performance
- Optimise Performance In-Flight
- Apply Learning to Future Campaigns
- Get Ad Support
In combination with this, Snapchat is also offering courses centered around AR Creation.
Courses In AR Creation
Snap has gradually evolved its education platform. This now includes courses in AR creation which are available on its Lens Studio platform.
The courses in AR Creation are geared towards helping marketers and creators level up their AR creation. The additional resources on the Lens Studio platform includes:
Courses: Creators can take a guided walkthrough of the creation of an AR experience from beginning to end.
Lens Studio Live: Here, marketers and creators can check out the different reoccurring sessions where they can ask questions directly to the Snap team and learn new techniques.
Guides: Explore how you can improve your Lens and workflow with neat tips and tricks.
SnapML: Find additional tutorials and guides, including models and assets for Machine Learning powered Lens.
Asset Library: This section enables creators to import helpers and content directly from Lens Studio.
Download Examples: Kickstart your next project with unique templates.
The Official Learning Portal For Marketers
Snapchat’s Snap Focus platform is quickly becoming the official learning portal for marketers. Offering an array of specialisation courses, marketers can further their knowledge of the platform and help bring their brand into focus on Snapchat.
You can find the new Ads Manager Optimisation course, as well as a variety of different learning paths on the Snap Focus education platform.
