How to Improve Channel Performance: YouTube’s Answers to FAQs

If you’re wondering how to getter a better understanding of YouTube’s systems, and how you can work with them to improve your chances of success on the platform, you’ve come to the right place. YouTube’s Rachel Alves has shared a new video on the Creator Insider Channel that divulges some important information to those looking to maximise the performance of their content on YouTube.

Let’s take a look at some of the questions and answers from the video.

#1: What is the best posting strategy to maximise channel performance?

According to Alves, YouTube’s algorithms have never optimised based on how many videos a channel uploads; as such, there is no specific posting strategy that will work best to maximise performance.

However, YouTube does optimise recommendations for users based on their channel revisit frequency.

As said by Alves:

“So of course, if the more a viewer watches content from your channel, especially regularly, the more likely your videos are to be recommended.”

#2: Is it a bad strategy to create content related to trending searches, due to the increased number of competing videos in these search results?

Alves announces that while there is more competition for attention amongst trending content, it also means that there is an increased viewer demand for videos relating to these topics.

“If you think that you can create something fresh, more entertaining, informative, or that you have a unique take on a subject where you think your content is gonna’ stand out, and it’s differentiated among all the other content on the internet, go for it.”

#3: Does experimenting with new topics hurt your channel performance?

According to Rachel, YouTube’s systems attempt to match viewers with individual videos that they are most likely to watch. In saying that, she says that experimenting with new topics, in an algorithmic recommendation sense, shouldn’t hurt performance.

“If you’re experimenting and you start developing audiences that are totally distinct from each other – let’s say you’re making videos about like soup recipes, and then you have a bunch of stuff about origami tutorials – maybe you might wanna split those into separate channels, less for our discovery systems, but more just to help viewers so that they don’t have content in places like their sub’s feed that isn’t what they initially signed up to watch.”

#4: Does deleting offensive or problematic comments have any impact on video performance?

Alves says that YouTube’s algo’s optimise for engagement with the video itself.

“If you have fewer comments, it’s not gonna’ hurt your video’s performance. So yeah, delete them if you wish.”

If you’re a YouTube creator looking for some ways to maximise the performance of your content, it doesn’t hurt to glean a deeper understanding of the key best practices and processes. Check out the full video below:

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Social Snack Bar aims to provide news and information about Marketing, Media and Communications in South Africa.

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