In the midst of life returning back to normal post-pandemic, retail activity has seen a steady increase. As such, Twitter has shared some new insights into the rising shopping conversation via tweet, which could deem helpful to marketers.
As per Twitter’s new insights, the following topics are among the most discussed within the Twitter app:
In terms of demographic data, men are tweeting more often about purchases compared to how much they did in the past.
Although the majority of online shoppers flock to Instagram and Pinterest, there is definite value in the newly published Twitter data; especially considering the changes that Twitter is facing with Elon Musk purchasing the platform.
For marketers, this data could deem helpful in tuning into this conversation data around their niche to glean a deeper understanding of what users are are talking about, as well as what they expect from brands.
Check out the full infographic below.