As part of Adobe’s promotion for its new Adobe Express creation suite, the company has partnered with Meta in order to launch a new training program dubbed ‘Express Your Brand’. The program is designed to help small business create more effective marketing strategies.
As said by Meta:
“It’s no surprise that social media is an essential marketing tool for small businesses today. According to a recent Adobe survey, we found 59% of small business owners (SBOs) say improving their social media skills would be the most impactful thing they can do for their business. But with limited time, resources and technology, it can be a daunting task for entrepreneurs.”
What does the ‘Express Your Business’ training program cover?
The new training program will cover an array of elements, specifically designed to ‘demystify social media marketing’, while helping participants build their own creative content.
Additionally, Meta’s internal experts will provide some tips and tricks on how participants can use their new creative elements across its apps, with a range of specialists giving contributions to the course curriculum.
Last but not least, Adobe and Meta will grant 10,000 Hispanic, Latinx and Black business owners a one-year premium subscription to Adobe Express, which formulates part of an extended program designed to assist business owners from minority communities.
The training program launches on the 17th May 2022. You can sign up to the ‘Express Your Business’ program, here.
