With the deprecation of Universal Analytics looming, marketers are forced to adopt Google’s new measurement and analytics platform – Google Analytics 4 (GA4 for short). Although GA4 has thus far received a lot of mixed reviews, switching over is a non-negotiable.
Google has released a new guide that details how marketers can make the migration over to GA4. The guide features 12 steps that are rated by effort level (quite a cool new feature – thanks Google).
Let’s take a brief look at the steps involved in this new UA to GA4 guide.
How to migrate to Google Analytics 4
Step #1: Consider account structure
Step #2: Create a Google Analytics 4 property
Step #3: Create data stream(s)
Step #4: Enable data collection
Step #5: Activate Google Signals
Step #6: Link to Google Ads
Step #7: Map Universal Analytics custom events to Google Analytics 4
Step #8: Migrate Universal Analytics goals and conversions to Google Analytics 4
Step #9: Validate and bid to conversions in Google Ads
Step #10: Migrate audiences
Step #11: Migrate ecommerce measurement
Step #12: Add users
