How Cyber Security Affects Marketing in 2023

We are moving from 4G to 5G wireless mobile communications technology. This provides a lot of benefit over the older generation, although 5G isn’t without flaws. One of the challenges of 5G is the need to update the cybersecurity. The more we advance, the more we would need to evolve how we protect data.

This can affect the marketing industry in various ways. We will go over some of these later on, as the table of contents below show.

Table of contents

In this article we will go over:

Now that we have gone over the structure of the article, let’s take a look at what cyber security is.

What is cyber security?

Cyber security is the act of protecting your electronic devices, networks, and personal data from illicit harmful activity.

What would be considered illicit harmful activity?

  • Unwarranted access to an electronic device, a network, or personal data.
  • Theft of an electronic device, a network, or personal data.
  • Damage to an electronic device, a network, or personal data.

Cyber security ensures that it is extremely difficult for those who intend to inflict damage on your device to do so. Hardware and software are included in that package.

Think of it like going to a bathroom; there is a reason you close the door. You’re vulnerable. Cyber security for your electronic devices, networks, and data, is like the door to the bathroom.

How does cybersecurity affect marketing?

There are many ways that cybersecurity can affect marketing. Listed below are a couple of them, with a common theme: Trustworthiness.

Social media security

Social media platforms are vulnerable to cyberattacks. This could be phishing, identity theft, or perhaps a data breach. With social media platforms adopting the ability to make transactions, increasing the importance of good cyber security. Customers need to trust that their personal information is safe if they’re going to spend money on your product.

Website security

Even with the rise of transactions made through social media platforms, websites are still deemed more secure. This is due to the combined elements of encryption and verification technology available on websites.

This again builds trust between the customer and the seller. If the website isn’t secure, that could later hurt the brand.

Mobile security

Websites have adopted a mobile-first building approach. This is because we have our phones on us all the time. We are now able to make payments with our phone as opposed to a card. The better the cyber security on these mobile devices, the better it is for the brand.

Privacy Policies

Businesses must abide by certain regulations that ensure that customers’ personal data is secure. Seeing that businesses comply to certain regulations builds trust. This may even be seen as a marketing tactic itself.

5 common types of cyber security implementations

Cyber security is implemented in different ways. Listed below are some of the most common types of cyber security implementations.

Firewall

This device monitors incoming and outgoing traffic based on certain rules. This is associated with networks, and it aims to block unauthorized access to the network.

It is essentially a bouncer for the network. Only certain people are invited into the party. But what if someone manages to sneak through?

Anti-virus software

This software actively searches and removes viruses from your device. This guy goes and finds the problem in the club and kicks them out. This allows everyone else to continue having a good time. Unlike the firewall, it caters to both networks and computing devices.  

Virtual Private Networks (VPNs)

Virtual Private Networks (VPNs) allow users to access networks provided by companies over the internet securely. Large entertainment companies like Formula One and NBA make use of these for their paid streaming services. In fact, a VPN is a type of firewall and sometimes you’ve got to pay to enter.

Two-factor authentication

This is an authentication process that takes two steps to allow access. This could be access to an application or network. This adds another layer of security by requiring the user to enter a password or code with their secondary device.

Encryption

Encryption is the process of converting sensitive information into code. The data can only be accessed with a particular decryption key. Now we know what WhatsApp means when they say that your chats are encrypted.

Final Thoughts

Living in the digital age has made it paramount for our data to be kept safe. As mentioned above security is important to the market. This is because trustworthiness is a currency. The more trust you can build with your target market, the more likely you are to make a sale. Having great cyber security is a great start.

Social Snack Bar
Social Snack Bar
Social Snack Bar aims to provide news and information about Marketing, Media and Communications in South Africa.

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