We have reached an awkward place regarding content creation. Many artificial intelligence (AI) tools allow us to generate content more efficiently than a human can. This makes us question whether we’ll become obsolete in the future.
AI tools have got us thinking about the careers we’re going to pursue, and the likelihood of them being replaced by a tool like ChatGPT. Truth is, implementing both can be more helpful than picking one over the other.
Table of contents
In this article we are going over:
What is AI-generated content?
Artificial intelligence (AI) generated content is content that is created with the use of artificial intelligence technology. It could be video, text, images, audio, or any other medium of content. That is the power of a technology that evolved from machine learning and natural processing techniques.
What is human-generated content?
This is the opposite of AI-generated content. Any content created without the use of artificial intelligence or automation technologies would be in this category. The content could be in the form of text, video, image, audio, or any other form. It just needs to be human to adopt the term “human-generated”. Otherwise, what’s the point?
How can they both benefit us?
Either one has its strengths and weaknesses, but together they tend to balance the other out. Like a football team, each player has their strength. The top goal scorer might be better at putting the ball into the net, but when it comes to defence, he’s a lost cause. That is an area where the defender shines.
Human-generated and AI-generated content has a similar dynamic. One that can be further explained by the three points below.
Increased content volume and efficiency
Artificial intelligence can produce quality content in a much shorter period than a human could. The initial input of a human can be supplemented with additional content to speed up the creation process. AI could even just tidy your work up for you so that you can remain to look professional in your emails, even though you’re in a hurry.
Content enhancement and optimisation
Using artificial intelligence to analyse data from customers can give human creators an indication of what direction to move concerning their next piece of content. Perhaps you need to format your content differently, or maybe you’re trying to deliver your message with the wrong medium.
AI-generated content tends to be very bland and lacks the things human-generated content has. Things like the absence of patterns in content, which makes the content more interesting and engaging. A level of authenticity and creativity is experienced that is difficult for AI to attempt to replicate.
Time and resource optimisation
Content creation can be tedious, so ensuring that it’s good may be difficult when you know you could be using your time wisely elsewhere. AI-generated content allows us to focus on things that require the most attention. Worrying over the spelling of a word in an email falls quite low on a list of priorities when you’ve got a rough draft of a presentation for a big client that is due in an hour. The presentation is digital so, the “My dog ate my homework” excuse is out.
Final thoughts
We are continuously learning about the rise in AI technology one day at a time. This article demonstrates that not integrating a form of AI content generation would be a mistake. It also indicates that the overuse of AI-generated content can create distance between you and the people you’re trying to reach. Put simply, they’re just better together.
