Machine Learning for Marketers (In a Nutshell)

As consumer expectations grow for more personalized, relevant, and assistive experiences, machine learning is becoming an invaluable tool to help meet those demands. It’s helping marketers create smarter customer segmentations, deliver more relevant creative campaigns, and measure performance more effectively. In fact, 85% of executives believe AI will allow their companies to obtain or sustain a competitive advantage.1

We created this guide to help you optimize your machine learning marketing efforts — whether you’re just starting out or you want to discover more benefits of machine learning.

How machine learning works for your business: Click Here

I would re-write this article and guide it out step by step, but Google portrays this too well for me to try and re-create.

Get started with machine learning: Click Here

Are you currently using or thinking of using machine learning to grow your business? Let me know in the comments!

Andrew Bouffe Editor

 

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