Google Chrome to Shame Slow Websites

Living in South Africa with its notoriously slow and intermittent internet makes it difficult to know if a website is slow or is it just our potato internet. Google seems to have a solution coming to Chrome Browsers.

“Speed has been one of Chrome’s core principles since the beginning – we’re constantly working to give users an experience that is instant as they browse the web” says google in their Chromium blog post.

Google hasn’t yet determined how exactly the slow websites will be labelled, but says it may experiment with different options to see which makes the most sense.

For example, a slow-loading website may show a “Loading…” page that includes a warning, like a caution icon and text that reads “usually loads slow.” Meanwhile, a fast website may display a green progress indicator bar at the top of the page instead of a blue one.

In the meantime, Google suggests web developers visit its resources focused on site performance, including its learning platform web.dev; online tool for optimization suggestions, PageSpeed Insights; and personalized advice tool, Lighthouse.

Milan Badal
I specialise in online marketing with extensive experience in the digital field of, web development and SEO (SEM, Content Management, technical). Skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing campaigns - I have an established record of developing strategic project plans and marketing strategies for various clients.

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