In order to capitalise on its growing user base, Reddit has announced that it is opening a new office in Australia.
After the past 9 months saw Reddit opening offices in Canada and the UK, the Australian expansion is the company’s next step in evolving its growth strategy.
“Our new Australian team launches with dedicated, locally-based Community, Engineering and Sales staff, as well as Country Manager, David Ray, who will join us in the coming weeks. The Australian business is managed by Reddit’s Head of International, Tariq Mahmoud, and is already partnering with local entities, working with Australian-based moderators and communities, and establishing local brand partnerships.”
According to Reddit, their Australian audience has grown by 40% year-over-year. The average Australian Reddit user spends about 31 minutes per day on the app; According to Reddit, this is a higher average session time rate than a handful of other social media platforms.
“[Australian Redditors] collectively contribute 158 million posts, comments and votes on the platform every month. 62% of our Australian users sit in the highly desirable 18 – 34-year-old segment, with 28% aged between 35 – 49.”
Reddit’s Australian office, based in Sydney, will focus on building connections with advertisers whilst showcasing the potential of Reddit’s communities, which makes sense given Reddit’s advances in winning over more advertisers and building its ad business.
With the company’s ad system improving, and Reddit working to provide more specific targeting and exclusion tools, it has become clear that Reddit is becoming an extremely valuable platform. Marketers and business alike should not dismiss Reddit as a vital component for promotion.