Reddit Launches Conversation Placement for Advertisers

As Reddit continues to build upon its efforts to offer brands more marketing opportunities, the company has launched Conversation Placement ad options – enabling brands to promote products directly within post thread comments.

What is Conversation Placement?

Conversation placement enables businesses and advertisers to position specific promotions within reply chains, beneath the original post and above the first comment.

According to Reddit, the addition of Conversation Placement ads will allow advertisers to expand the reach of their campaigns and speak to a new, untapped audience. In addition, advertisers can drive more cost-effective campaign outcomes. Those who target both the Reddit Feed and Conversation Placements can reach a far wider range of unique users in comparison to when targeting with single placements.

“Community conversations are the heartland of Reddit, where the most engaged exchanges take place across a wide variety of passions and interests, every day. Conversation Placement allows advertisers to connect with their audiences as these exchanges are unfolding, and it works in collaboration with Reddit’s in-feed advertising to reach even more users where they’re most leaned-in.” -Reddit

Jason Muller
SEO Specialist with an ever-growing passion for the digital industry. Enjoy meeting and working with people who are visionaries and dare to go the path less traveled, inspiring others along the way.

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