Twitter recently published their new 2022 planning guide to assist marketers in maximising their Twitter marketing strategy for the new year. The 69-page guide includes an array of templates, tips and prompts to kick things into gear for the year ahead.
Though the guide is almost 70 pages long, most of its real estate is taken up by monthly calendar listings for you to fill in. Below we’re going to take a look at some of the key highlights from Twitter’s new strategy manual.
Let’s get to it.
Plan Ahead
First and foremost, Twitter prompts digital marketers to plan ahead. They have encouraged this with an assortment of templates that map out month-by-month tweet strategies.
Establish Guidelines
The guide then helps marketers develop guiding principles for their tweet strategy through outlining keywords, visual approaches, and more. Marketers can use this as a basis for their brand guidelines.
An often overlooked element of every marketing strategy, taking these elements into consideration could help marketers build a more uniform and strategic approach across the board.
Prompts
Twitter’s new guide, as previously stated, also includes a range of new prompts like the below, that assists in establishing a practical approach.
Month-by-Month Listings
The majority of the new guide is dedicated to month-by-month listings where marketers can input daily details on events, ad campaigns and key objectives that will assist in better tracking performance.
Tips and Notes
Last but not least, the final element of the guide is a listing of Tweet tips and notes that will give marketers that final push in maximising their tweets.
If Twitter is part of your 2022 marketing strategy, it’s worth taking a look over the various aspects of the new guide. It’s great for planning, and it’s free.
