TikTok Shares Insights Into Importance of Audio in Marketing

Audio social platform TikTok has launched a new insights series that highlights the importance of audio in clips due to its ability to enhance the user experience.

Let’s take a deeper dive and uncover just how important audio is, according to TikTok.

In the past, many platforms have emphasised the importance of minimising sound in order to maximise the viewer’s viewing opportunity. TikTok, on the other hand, has noted that sound is a crucial element of the user experience and marketers should recognise that audio is a vital aspect – just as important as visuals, if not more important.

The new insights series shared by TikTok goes into depth around why brands need to consider audio as a key element within their branding efforts.

Let’s look at some of the key notes from the series.

Sound Is Crucial to the TikTok Experience

TikTok states that 9 out of 10 users view sound as being a vital component of the TikTok experience. As for brands, TikTok speaks about how its research has demonstrated that brand recall increases by 8x when unique brand sounds are leveraged in ads.

TikTok then further exemplifies the importance of sound by displaying data that shows how sound can actually boost brand engagement, and that music plays a fundamental role in user response.

If you want to do well on TikTok, the best way to do so is to immerse yourself in the content that is being shared on the platform so that you can uncover a deeper understanding as to how people are engaging within the app.

TikTok has posed three imperative questions for advertisers that maps out an audio-inclusive strategy:

  1. What are the sounds of your brand?
  2. Is your brand fully leveraging sound strategically?
  3. How can your brand leverage sound on TikTok?

On TikTok, audio should be considered just as significant as a branding element as your visuals. As more and more brands set to incorporate TikTok into their digital marketing strategies in 2022, if you’re looking to stand out, you need to keep audio front of mind.

Social Snack Bar
Social Snack Bar
Social Snack Bar aims to provide news and information about Marketing, Media and Communications in South Africa.

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