As Meta extends its arms deeper into the world of online shopping, the tech giant has shared an overview of its various eCommerce and shopping policies, serving as a friendly reminder to businesses and individuals looking to sell products and services via its apps.
Ensuring a Trusted Shopping Experience
There’s no doubt that Meta’s technologies make eCommerce simple and scalable. But, according to Meta, the company are committed to delivering a safe and trustworthy shopping experience.
As such, the eCommerce and shopping policies overview serves as a prompt for brands to re-affirm the understanding of their obligations in this regard.
As seen above, Meta’s various policies are designed to protect on-platform shoppers. Users who are looking to use the company’s apps for the purpose of selling need to resonate with these requirements to avoid any form of foul play.
Meta’s Advertising Policy Requirements:
All sellers making use of Meta’s platform need to adhere to its eCommerce policies; these policies outline all of the requirements for Facebook, Instagram and WhatsApp sellers.
- Individuals and businesses looking to advertise on Meta’s platforms need to follow its Commercial Terms.
- Sellers will also have to agree to Meta’s Merchant Agreement, which relates to product safety, payments, tax obligations, and more.
- Advertisers need to be well versed in the understanding of regulations and policies on the types of ads that Meta allows.
- Pages, groups and Events Policies refers to how Meta’s app is used, with regulations on promotions, impersonation and representation.
- Last but not least, all users must follow Instagram’s Community Guidelines as well as Facebook’s Community Standards; which relate to general behaviour and usage within each application.
Though the above regulations have not changed much, they have been updated to refer to ‘Meta’ and not Facebook.
Facebook to Remove Thousands of Ad Targeting Categories
After a host of potentially problematic issues, Meta is also removing a range of detailed ad targeting options (thousands to be exact):
“Starting January 19, 2022 we will remove Detailed Targeting options that relate to topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.”
Facebook states that existing ad sets with impacted targeting options will continue to run until the 17th of March 2022, but you may need to update your targeting selections at one stage or another. Facebook also says that it will provide some alternative ad targeting recommendations within Ads Manager (where possible).
