As social feeds become more saturated day by day, it is becoming increasingly important to level up your visual elements to give your brand the best chance of cutting through the noise and standing out amongst the rest.
It’s no surprise that video is one of the, if not the most important tactic on this front. TikTok’s aggressive growth surge, in combination with other platforms embracing ephemeral content has added to the colossal video shift we’ve been seeing. However, simply just hopping aboard the band wagon is not enough; brands need to incorporate the right color usage with the right application of trending colours and palettes in order to help align their brands with audience interests.
Shutterstock’s latest Color Trends report was designed for exactly this reason – to help provide analysis of key colour usage trends, based on downloads from its platform. In case you didn’t know – Shutterstock is one of the largest libraries of stock photos on the web; so, it’s safe to say that their guide is built using good data.
Check out Shutterstock’s infographic on color trends for 2022, below.
Shutterstock Colour Trends – 2022
