LinkedIn Launches LinkedIn Podcast Network

LinkedIn is embracing the rising popularity of podcasts with the launch of its new ‘LinkedIn Podcast Network‘, which will be home to a variety podcasts that focus on key professional trends, created by both external experts and internal staff.

As said by LinkedIn:

“Starting today, we’re piloting an exciting new way for you to connect with leading professional voices with the launch of the LinkedIn Podcast Network. With this pilot you’ll have access on LinkedIn to programming and conversations from industry leading creators such as Morra Aarons-Mele, Jonathan Fields, and Mita Mallick and Dee C. Marshall, as well as shows created in-house by LinkedIn News.”

How Can Listeners tune in to LinkedIn Podcast Network?

Listeners can tune in via Spotify, Apple Podcasts, or any other audio service provider.

All LinkedIn podcasts will be available on LinkedIn by following podcast hosts in the app and subscribing to their newsletters. LinkedIn believes that by connecting with hosts, users will be able to extend the conversations beyond the traditional listening service.

“Hosts will continue to engage with listeners – existing ones and new ones drawn from LinkedIn’s global community of 810 million members – through posts, videos, Newsletters, LinkedIn Live events and more. Just navigate to your favorite podcasters’ profile and click Follow; super fans can click the bell icon and always get updates.”

Will LinkedIn Podcasts Add Value?

LinkedIn’s podcast network is an investment set to lure professional creators to the platform, following the launch of a global creator program last year. With applications open for broadcasters to join LinkedIn’s team of professional podcasts, LinkedIn’s new podcast network is set to attract an audience and expand awareness.

But, creators aside, these podcasts could serve as great potential to offer new insight into coming features and industry news.

Social Snack Bar
Social Snack Bar
Social Snack Bar aims to provide news and information about Marketing, Media and Communications in South Africa.

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