TikTok Publishes 2021-2022 Rising Trends & Insights Report for Marketers

TikTok, the popular social platform home to over 1 billion active monthly users, has published a new rising trends report that highlights the latest user shifts, as well as insights and tips to help marketers maximise their performance in the app.

TikTok’s second edition of the ‘What’s Next’ culture drivers report is a 35-page report that look at rising user interests, including useful case study examples to help digital marketers boost their on-platform marketing strategy.

In this article, we’re going to take a look at some of the most notable highlights from the full guide.

Key Trending Topics

The meat and potatoes of the guide focuses on key trending topics which include an overview of each, as well as notes on hashtags, conversation growth and more.

Screenshot from the second edition TikTok rising trends report

As seen above, the guide includes some relatable case studies for each trend, helping marketers to better understand how they can apply the learnings to their case. Additionally, the guide includes general brand notes which include pointers on the types of posts that perform well with interested users.

Screenshot from the second edition TikTok rising trends report

5 Key TikTok Trends

The five key trends as highlighted in the TikTok rising trends report are as follows:

  1. Self-care champions
  2. The power of co-creation
  3. Financial services
  4. Recipes and food videos
  5. Gaming culture

If you’re overseeing the digital marketing activies for a brand in any of the above sectors, it’s well worth diving into the guide to uncover further insight into key TikTok trends in that specific industry.


Within the guide, TikTok also provides some nifty insights into the #TikTokMadeMeBuyIt trend, as well as the evolution of sound in the social media app.

Screenshot from the second edition TikTok rising trends report

Creator Campaign Tips

TikTok has also given some tips and best practices on working with creators on campaigns. This serves as a key area of development for the platform to help ensure that top performers continue to post content to the app.

Screenshot from the second edition TikTok rising trends report

Overall, the TikTok rising trends report features some pretty valuable notes that deem helpful to marketers making use of the platform. Download the full TikTok ‘What’s Next’ guide for 2022, here.

Social Snack Bar
Social Snack Bar
Social Snack Bar aims to provide news and information about Marketing, Media and Communications in South Africa.

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