As part of Meta’s ongoing efforts to deter ecommerce abuse, the company has filed a lawsuit in the United States District Court for the Northern District of California against Chad Taylor Cowan for breach of Meta’s Terms and other claims for providing a fake engagement service directed at Facebook.
Cowan’s operation functioned as “Customer Feedback Score Solutions,” and used the website cfs.solutions to provide fake reviews and feedback in order to help businesses artificailly increase their respective Facebook Customer Feedback Score.
As said by Meta:
“In this particular case, in exchange for payment, Cowan used a network of fraudulent and hired Facebook user accounts to provide fake customer reviews to artificially increase Customer Feedback Scores, drown out and minimize negative reviews, and avoid our enforcement. These actions create poor experiences for people who see these ads, deceptively influencing and misleading our community. This is also a direct violation of Meta’s Terms, Advertising and Page Policies, as well as California law.
Through this lawsuit, Meta seeks damages and injunctive relief for Cowan’s violation of our Terms and Policies, and to stop fake reviews on our technologies. Our actions are a clear signal that we will work to protect the integrity and authenticity of our technologies and that individuals or businesses that seek to deceive people will be held responsible.”
