Google’s New Inventory Packages for Ad Campaigns to Support Publisher Diversity

Last year, Google introduced new ways to support Black-owned publishers in Display & Video 360’s marketplace. Since then, Google has lent a listening ear to marketers in that they also want to invest in publishers owned by members of other historically underrepresented communities. As such, Google have added Latino- and Women-owned publishers attributes in Display & Video 360’s Marketplace.

As said by Google:

“When accessing Marketplace, you can find inventory packages with attributes that feature inventory from Latino- and Women-owned publishers. We use those same attributes to make it easier to discover publishers owned by individuals from these communities, so you can add these properties to your media plans.”

When you’re looking through your auction packages for placement, you’ll see the below icons on selected units:

Google

This new feature further enables marketers to support multicultural publishers, giving them more control over placement and bidding.

Jason Muller
SEO Specialist with an ever-growing passion for the digital industry. Enjoy meeting and working with people who are visionaries and dare to go the path less traveled, inspiring others along the way.

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