Twitter Takeover Deal ‘On Hold’ Pending More Data on Fake Accounts

Musk has recently announced that his proposed purchase of Twitter has been temporarily put on hold, pending further details from Twitter to support its claim that apparently fake accounts represent less than 5% of its users.

The notion that just 5% of Twitter’s active user base is spam seems a tad unrealistic; especially considering that Twitter has been reporting this same ‘5% bot figure’ since 2013.

Does Twitter even know how much of its active user base are bots? Apparently not. As said by Twitter:

“There are a number of false or spam accounts in existence on our platform. We have performed an internal review of a sample of accounts and estimate that the average of false or spam accounts during the fourth quarter of 2021 represented fewer than 5% of our mDAU during the quarter. The false or spam accounts for a period represents the average of false or spam accounts in the samples during each monthly analysis period during the quarter.”

Keep in mind that Twitter made this assessment on a sample of 229 million users, which has conveniently indicated that exactly 5% of its accounts are fake, every time that its been run.

As questionable as this may seem, Twitter has noted that it could be wrong:

“In making this determination, we applied significant judgment, so our estimation of false or spam accounts may not accurately represent the actual number of such accounts, and the actual number of false or spam accounts could be higher than we have estimated.”

So, how many fake followers does Twitter actually have? It remains unknown; and that is exactly why Musk has put the deal on hold. However, he later Tweeted that he is still committed to the acquisition:

Social Snack Bar
Social Snack Bar
Social Snack Bar aims to provide news and information about Marketing, Media and Communications in South Africa.

Related Articles


Latest Articles