TikTok Launches New Interactive Insights Tool

TikTok has launched a new, interactive insights platform, created to help marketers better inform their strategic planning. The platform enables users to use an array of different features to discover key data points on their target audiences.

As said above, the platform, which is accessible here, provides different filters that can help you hone in on your audience, and gain a deeper understanding about certain key aspects.


As seen above, there is a range of data filtering tools to choose from, including:

  • Location
  • Demographics
  • Industry vertical
  • Date

The new Interactive Insights Tool is not dissimilar to Facebook’s interactive insights tool, which was created to give marketers a more ‘customised perspective’ on key data points, vs. more generalised studies.

How TikTok’s Interactive Insights Tool can help you

The info you get from TikTok’s new interactive insights tool could be helpful in the sense that it could guide your strategic approach, and better inform your choices. Although TikTok’s database isn’t too extensive, and many of the same data points show up across several categories, the data presented does still relate to each element.

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