As another year draws to a close and the festive season etches closer, it’s that time where marketers are refining their holiday marketing plans (or at least, they should be). If TikTok is part of your marketing plan, you’re in luck! TikTok has recently published a new holiday marketing mini site.
The holiday marketing mini-site includes:
- Ad tips
- Case studies
- Creative tools
- Key holiday trend notes
Below we have shared TikTok’s top creative tips for bringing your content to life.
Tip #1: Create holiday entertainment
The first tip from TikTok is to jump into trending holiday storytelling and search terms to create an instant connection with communities while weaving in your brand’s products. Brands should also spot trending audio and hashtags on the Creative Center.
Tip #2: Celebrate the holidays with creators
The second hot tip on TikTok’s holiday marketing mini-site is to co-create holiday cheer with TikTok creators. Spend some time on the Creator Marketplace and find the perfect match for your holiday collaborations.
Tip #3: Show, don’t tell
Use eye-catching transitions, product demonstrations and take advantage of TikTok trends (like unboxing videos with a holiday twist). According to TikTok, explaining and understanding how your product is used in the real world unlocks new education, engagement and entertainment channels for your brand.
You can download TikTok’s one pager, here.
