Simplification is one of the most powerful trends in recent years. Its rising popularity shows no signs of subsiding. So, why are firms reducing the number of styles for a simpler logo?
When we think about our favorite companies, we frequently recall their brand names or imagery linked with the brand. Although the norm over the years has been to promote a brand name along with a picture, many firms are deviating from this tradition and instead marketing a simple image that does not include their company name with their current/associated colours.
In general, companies debrand:
- to ensure mobile-first scalability
- to present a less corporate image
- to seem more contemporary compared to competition
- to stay competitive with no-name brands.
What is Debranding?
Debranding is the process by which businesses change their logos by removing their names and reducing the amount of color, shading, and depth. Minimalist logo styles are instantly recognized and memorable, which is essential for effective branding.
It seems many smaller companies choose simplicity to other artistic styles. Similarly, established firms are removing unnecessary features from their logos in order to emphasize the brand promise.
Mobile-First scalability
With mobile devices, laptops, tablets, and even desktop computers all diminishing in dimensions, to future-proof your brand or website, consider tiny displays and how your logo will appear. If your design is littered with patterns and decorations, it may be difficult to read on said devices.
‘Decorporatizing’
The motive for corporations choosing this manner of expressing themselves is to address their ongoing change to the customer base, as well as to demonstrate how they can and are repositioning themselves as more consumer friendly. Having a single corporate image that is deployed across several platforms and devices improves memorability.
Contemporary modernization
Be it a cup of coffee or sneakers, almost every product on offer has been branded in some form. In a world where minimalism is regaining popularity. The major goal of this sort of debranding is to make the brand or corporation appear less aggressive, allowing firms to open local stores and expand their brand into additional markets. It guarantees that a company’s original brand identity is maintained in relation to the local brands.
This concept’s overarching goal is to make your firm look more personable, forward-thinking, and less institutional. Debranding may not be for everyone. It demands some current brand reputation as well as a thorough understanding of how buyers react to a certain brand or product.
