With ~1 billion monthly active users, adding TikTok into your digital marketing mix is definitely worth considering, but where do you start and what type of content should your brand be posting?
To help your business maximise its promotional value and ensure your TikTok marketing plan is geared for success, the platform has published an overview of the most effective TikTok promotional techniques. These ‘frameworks’ are based on brand approaches, designed to help marketers ride the rising TikTok surge.
6 Frameworks to Tell Your Story on TikTok
Following the platforms recently published marketing guide for SMB’s, TikTok has identified 6 storytelling frameworks that can help you supercharge your digital content and tap into more in-depth narrative on the platform. By including the below frameworks into your TikTok marketing strategy, you can better structure your content in a way that is simple to execute at scale while empowering your customers.