If you’re looking to gain a better understanding about the world of search, and how Google ranks search results, there is no better resource than Google’s [updated] ‘How Search Works’ website.
Over the years, search, the web, and the world have changed. With an overarching goal of delivering the most relevant and reliable information available, Google has released it’s updated rendition of ‘How Search Works‘ – A site rich of valuable SEO resources and best practices.
What’s New With ‘How Search Works’?
In the world of Search Engine Optimisation, any insight into the intricate workings of Google’s search algorithms are deemed gold. Google understand this and as such, have included an array of insights that provide more in-depth information about its continuously evolving search ranking algo’s.
The updated mini-site also includes:
- Basic overviews of each ranking element
- Basic pointers of keyword usage
- How its algorithms rank keyword match relevance based on each query
- An outline of the fundamentals of backlinks
- How Google factors in the value of links in ranking
- Notes on Google’s more recent search updates
Although the ‘How Search Works’ mini-site covers all aspects of Google’s ranking processes, the site is not specifically aimed at SEO professionals but more so general readers. Again, this speaks to Google’s mission of organising the world’s information and making it universally accessible – if searchers themselves have a better idea of how search works, the process as a whole will become a lot more streamlined and understood.
Take a look at Google’s film below: Trillions of Questions, No Easy Answers: