Gen Z is quickly becoming a crticial market for most businesses. Soon, this generation will be the largest generation of consumers worldwide. As such, its important to understand their online behaviors in order to understand how the marketing approach needs to differ to target this need breed of customer.
What is Gen Z?
Gen Z (also known as zoomers), are the cohort of people succeeding Millennials, and preceding Generation Alpha. Anyone born between 1981 and 1996 are considered Millennials, and anyone born from 1997 upward is considered part of the new generation.
Gen Z on LinkedIn
As new generations become a focal point, the way that businesses target people requires some sort of shift; although they’re targeting the same people that essentially ‘like’ their brand, these people have a different way of behaving; everything from their interests to consumption habits differ in one way or another. This is why it’s important to understand what factors increase the new generations actions in regards to marketing outreach.
This is exactly why LinkedIn has shared a new overview that analyses data from 78 million Gen Z LinkedIn users to look at how they engage, how they spend time, and why they purchase from the companies that they do.
Check it out below:
